Over two decades ago, the Laredo Chamber of Commerce worked on developing a program that would not only honor hunting and the rich traditions that come with it, but would also highlight the City of Laredo and Webb County as THE premier South Texas hunting destination. What started as a simple idea has now blossomed into a big buck hunting contest rivalled by many, but comparable to none. Over 31 years later the Cola Blanca Big Buck Contest continues to showcase the biggest and best fair chase and free ranging whitetails in the grand State of Texas, and offers hunters the chance to take home of the most coveted Cola Blanca Bronze Trophies.